Market Identity Design
中興新村第一市場 識別設計
以「清新親和、在地文化」為核心，將中興新村的在地元素——荷花、眷村建築、虎山、大王椰子——轉化為四個可愛的 IP 角色，為傳統市場注入溫暖活力。
品牌視覺以溫潤的綠色為主調，搭配粉紅、黃橙與淺綠，營造自然、溫暖且充滿生命力的氛圍。
插畫風格溫潤親和，讓市集不只是採買的場所，更是能夠打卡留念、感受在地文化的生活空間。
從品牌識別、空間指標到週邊商品，完整的視覺系統讓「中興新村第一市場」成為結合農產、眷村文化與自然風光的特色品牌，為在地市集建立獨特且易於親近的品牌形象。
With “fresh, approachable, and locally rooted” as the core concept, we transformed local elements of Zhongxing New Village—lotus flowers, military dependents’ village architecture, Tiger Mountain, and royal palms—into four charming IP characters, bringing warmth and vitality to the traditional market.
The brand visual system features a warm green palette, complemented by pink, yellow-orange, and light green, creating a natural, welcoming, and vibrant atmosphere. The illustration style is gentle and approachable, transforming the market into more than just a shopping destination—it becomes a cultural space where visitors can capture memories and experience local heritage.
From brand identity and wayfinding signage to merchandise design, the comprehensive visual system establishes “Zhongxing New Village First Market” as a distinctive brand that celebrates local produce, military dependents’ village culture, and natural scenery, creating a unique and accessible identity for the community market.
