Brand Identity Design
星碗堂 GORI BOWL 健康便當品牌識別設計
EAT WELL , STAY BOLD
健康飲食，也能充滿力量與自信
一個為注重健康與美味的年輕族群打造的便當品牌。以「碗公頭」為靈魂角色「阿星」，傳達自信、飽足、不妥協的品牌態度。
碗公造型融合星星元素，象徵「每一碗都是星級美味」的品質承諾。圓潤的視覺語言保持親和力，阿星的表情則帶出品牌自信。
紅黑配色展現活力與專業，整體視覺在「日系簡約」與「美式大膽」之間取得平衡，就像星碗堂的便當一樣——既有日式的細膩，也有美式的豪邁。
A bento brand created for health-conscious young people who value both nutrition and flavor. The brand mascot “Ah Sing” (阿星), featuring a bold bowl-shaped head, embodies confidence, satisfaction, and an uncompromising attitude.
The bowl design incorporates star elements, symbolizing the promise of “star-quality taste in every bowl.” The rounded visual language maintains approachability, while Ah Sing’s expression conveys brand confidence. The red and black color palette represents vitality and professionalism. The overall visual identity strikes a balance between Japanese simplicity and American boldness—much like GORI BOWL’s bento itself, combining Japanese refinement with American generosity.
