就是香 淨身包 包裝設計

Herbal Bath Sachet Packaging Design

包裝設計 Package design by Jiaan 莊嘉安

Packaging Design

就是香 淨身包 | 包裝設計

這是一款結合民俗信仰與天然草本概念的療癒型商品,主打「淨化、轉運、祝福」三大功能。
包裝設計以媽祖與財神為主要角色,透過可愛插畫傳達親切、守護與祈福的意象。
整體風格採用柔和飽和色調與手繪感線條,營造安心、放鬆的視覺氛圍。
背面資訊以簡潔條列方式呈現產品成分與使用方式,搭配小插圖提升閱讀流暢度, 並透過圖文結合,讓消費者即使第一次接觸,也能清楚理解用途。
希望這款包裝能讓日常的泡澡時光,多一點儀式感,也多一點來自神明的溫柔祝福。

This is a wellness product that blends Taiwanese folk beliefs with natural herbal remedies, designed to bring purification, good fortune, and blessings into everyday life. The packaging features Mazu and the God of Wealth as the main characters, illustrated in a charming and approachable style to convey a sense of protection and positivity. The visual design adopts soft yet saturated colors and hand-drawn lines to create a calm and comforting atmosphere. On the back of the package, product ingredients and instructions are presented in a clear, organized layout, complemented by small illustrations to enhance readability.

Through the integration of text and visuals, even first-time users can easily understand how to use the product. This design aims to add a sense of ritual to daily bath time — along with a gentle blessing from the gods.

 

包裝設計 Package design by Jiaan 莊嘉安
包裝設計 Package design by Jiaan 莊嘉安
包裝設計 Package design by Jiaan 莊嘉安

 

  • Client就是香
  • Design莊嘉安 Jiaan Zhuang
  • Year2024