Project Overview
旅汪 專案主軸
本次合作聚焦於品牌整合與 App 上市活動頁的視覺設計，為「旅汪」打造清新療癒的整體風格，引導使用者以輕鬆愉快的心情，一同開啟一場專屬於自己的日本之旅。
This project focused on brand integration and the visual design of the app launch landing page, crafting a refreshing and healing brand atmosphere for Tour Dog to guide users into a lighthearted, joyful journey through Japan.
Brand Identity Design
品牌整合設計
以旅汪原有的 IP 角色為基礎進行簡化調整，延伸設計為品牌標誌，並搭配微調筆畫結構的圓潤黑體中英標準字，塑造出可愛親和又穩定可靠的品牌形象。
The original IP characters were simplified and refined into a new logo system, accompanied by customized rounded sans-serif Chinese and English typefaces, building a brand identity that feels both friendly, approachable, and reassuringly reliable.
Event Landing Page Design
活動網頁視覺設計
主視覺概念為「放大感官，沈浸體驗」，以超現實構圖的手法描繪日本街景與旅遊元素，營造出既可愛有趣又充滿期待感的視覺氛圍，讓使用者感受到探索旅程中那份未知的驚喜與出發前的悸動。
The main visual concept, “Amplify the Senses, Immerse the Experience”, is expressed through a surreal illustration of Japanese travel scenes and cultural elements.The playful yet immersive design creates an atmosphere of delight and curiosity, conveying the sense of anticipation and wonder before setting off on a new adventure.
